Mazda UK has partnered with Mogees, a new technology that allows users to transform everyday objects into musical instruments - such as the new Mazda3. See the results in the video below. The film features Bruno Zamborlin, inventor of Mogees, a successful technologist, musician and composer.
Mazda aims to defy convention in everything it does; from the engineering and design of its cars to the way those cars are promoted. Simply highlighting the car using photographs or standard driving films is too conventional for the new Mazda3; in an innovative step Mazda is showcasing the car as a musical instrument.
Designed using Mazda’s eye-catching ‘KODO – Soul of Motion’ design language, the new Mazda3 is built to raise expectations from first sight. Available as a sporty hatchback or Fastback model, it has been fully re-engineered and designed in every way, and marks a huge step forward.
Mogees consists of a mobile app and a small sensor that detects and analyses the vibrations that we make when we interact with inanimate objects. It uses a special sound technique to alter their acoustic properties to create a musical note. This unique technology was designed to allow everyone to make beautiful music out of ordinary objects, even a car’s bonnet or windscreen.
More information on the new Mazda3 can be found here: mazda.co.uk/cars/mazda3-hatchback. You can also find Mazda and Mogees on Twitter, including more on the collaboration at #mazdamogees.