This summer sees H&M taking over East London with its DIVIDED pop-up store. Impromptu parties in Brick Lane’s The Old Truman Brewery have been a fixture of Thursday nights since July, and next month we’ll be bringing you all the action as Rough Trade DJs play a special lock-in.
With the best of H&M’s DIVIDED collection on show, DJs will be playing admits creative workshops and one-off, exclusive events.
So far, must-see DJs Nasty McQuaid, Annie Oh, Noisey and Shorebitch have played long into the night. 2nd September sees Rough Trade DJs taking over, bringing the pop-up’s summer stay to an almighty close.
To attend, head here to register for the party and be in with a chance of winning a £200 H&M voucher.
For anyone who can’t make it down to East London, check out the full collection here.