Watch out - this week, Sailor Jerry rum are going on the road for ‘The Ride’, unleashing their inner biker for a once-in-a-lifetime trip.
Teaming up with Kingdom of Kicks, they’re taking a trip around the UK on a custom Harley, and there’s plenty of surprises in store.
The trip spans two weeks, and on the way Sailor Jerry and co. will be hitting pit-stops and inviting adventurers on board. Tons of events are taking place on this adventurous journey. So if you’re one for who enjoys an adrenaline rush, this is for you. And even if you’d rather stay at home than top-up on tattoos and ride fast bikes, you could still win a swag bag.
Below, you can see James Jordan from Kingdom of Kicks hard at work on the Harley. Taking you through his day job, he also discusses his philosophy for customising and embracing life on his own terms.
‘The Ride’ runs from 22nd August to 6th September. To follow everything - and to be in with a chance of winning goodies, follow the #TheRideSJUK hashtag.