Chk it out: !!! (Chk Chk Chk) share new video for ‘Every Little Bit Counts’

!!! (Chk Chk Chk) share new video for ‘Every Little Bit Counts’

Nic Offer gatecrashes news broadcasts and interrupts weather forecasts in the bonkers clip.

!!! have shared a new video for ‘Every Little Bit Counts’ from their latest album. ‘As If’ came out on Warp last October.

Directed by Casper Kelly - who also worked on the video for ‘Ooo,’ and is responsible for Adult Swim’s ‘Too Many Cooks’ - the video shows !!! frontman Nic Offer gatecrashing various segments of a rolling news channel. He crops up as a haywire sign language translator, a lone singing man, and at one point, even rocks up with a carnival troupe. Offer later recruits the station’s weather presenter as a dancing accomplice, and things turn completely bonkers.

In a press release, Casper Kelly said of the new video: “‘Every Little Bit Counts’ excited me because it is such a fun, fun song and tonally different from the weirder, darker stuff I usually do. The basic idea is there’s a stuffy world, in this case the news, and Nic comes in like Willie Wonka or the Cat in the Hat and has a bit of fun with it. Crazily and coincidentally, while shooting on the set Nic told me he once did a thing like this in real life - he was walking somewhere and there was a news crew interviewing a man opposed to gay marriage, and Nic popped in and said something in the mic. If someone by chance taped that newscast he’d love a copy.”

Watch ‘Every Little Bit Counts’ (the !!! song, not the Tesco slogan) below.

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