Fred Perry has always been a brand for people who do things a bit differently. Its history is entwined with that of generations of British subcultures, who have been adopting the Fred Perry Shirt as their own for over 60 years.
This unique lineage of subcultural style was the starting point for a new poem by cult icon and punk poet Dr John Cooper Clarke, as part of Fred Perry’s seasonal ‘Annual Traditions’ campaign.
“From the fairway to the promenade, Miami Beach to the med,” he writes in the poem of the same name, “old school or avant garde, you gotta go with Fred.”
You can hear the poem performed in full by the man himself now. Simply watch the video below.
For more information on Fred Perry’s Annual Traditions campaign, head to their website.