‘Always different, always the same’ is the hook of Fred Perry’s new campaign, which shines a light on the diverse mix of people who count themselves as ‘being’ the legendary brand.
They commissioned photographer Dexter Navy to shoot a series of portraits of some of them - including Mike Skinner, Miles Kane, The Libertines’ Gary Powell, punk poet John Cooper Clarke, and Skinny Girl Diet’s Ursula Holliday.
As well as musicians, the campaign also features appearances from a variety of people from the Fred Perry world such as tattoo artist Clare Frances, designer Jim Longden, and even Fred Perry receptionist and DJ, Anne-Cecille.
Not only that, but all those featured have created playlists for the brand’s Subculture site. Here’s our pick - Ursula’s, listen to it below whilst checking out the collection of portraits.