Advertisement A tribe of Individuals

A tribe of Individuals

From Mike Skinner to John Cooper Clarke via Miles Kane and even their own receptionist, Fred Perry present their new campaign.

‘Always different, always the same’ is the hook of Fred Perry’s new campaign, which shines a light on the diverse mix of people who count themselves as ‘being’ the legendary brand. 

They commissioned photographer Dexter Navy to shoot a series of portraits of some of them - including Mike Skinner, Miles Kane, The Libertines’ Gary Powell, punk poet John Cooper Clarke, and Skinny Girl Diet’s Ursula Holliday.

As well as musicians, the campaign also features appearances from a variety of people from the Fred Perry world such as tattoo artist Clare Frances, designer Jim Longden, and even Fred Perry receptionist and DJ, Anne-Cecille. 

Not only that, but all those featured have created playlists for the brand’s Subculture site. Here’s our pick - Ursula’s, listen to it below whilst checking out the collection of portraits.

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