Premiere: Promiseland goes out of this world in video for ‘My Shadow’

Promiseland goes out of this world in video for ‘My Shadow’

The NYC-based singer is signed to Julian Casablancas’ Cult Records.

It’s quite an accolade to be dubbed ”The Future Prince of Anarchy” by The Actual Julian Casablancas, but it seems to be something NYC-based newcomer Promiseland.

Signed to The Strokes vocalist’s Cult Records, The Australian-born songwriter has supported Julian’s band The Voidz in South America, played a chaotic show at London’s Old Blue Last and will pop up here, there and everywhere at next month’s SXSW in Austin.

New track ‘My Shadow’ justifies the hype - it’s a ballsy, confident next step, complete with an insatiable swagger. The track’s new video is as intense as expected too, seeing the singer hurtling himself through a rendition of the track while in some form of outer space.

We spoke to Promiseland about ‘My Shadow’, his plans for 2018 and more. Read the chat and watch the new video below.

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Hey Promiseland - how are things in your world?

My world is spinning fast, ultra fast at the moment. But I like the dizzy spells.

I’m spending a lot of this New York winter in the studio working on new ideas. Well, Cutting and pasting bits of my self from the past into newer versions for the future. Like Mary Shelley said in Frankenstein: “There is something at work in my soul which I do not understand”.

Can you tell us a little bit about your new single ‘My Shadow’?

My Shadow is a song I really love to play live. For me it’s like a mantra so when I play it live it’s very much ritualistic. I inflict much upon myself. I leave versions of myself behind me. One day those versions will be extremely distant from my present, but they’ll also be just as real as I am. I’ll look to them to show me who I am. My shadow is me.

What big things can we expect from you in the rest of 2018?

Alongside releasing new music and new videos I’m really excited to just keep playing live shows. After my run in South America with the Voidz I felt a new form of crowd interaction developing in my performance, actually I think being in South America I just did a lot more dancing with the upside-down hanging. So look out for bigger and better dance moves in 2018.

Photos: FionayEduardo

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