The clip takes the listener into a virtual-reality world and yep, it really does look like ‘The Sims’! Okay, so there’s no glowing green diamond above Kelela’s head and there’s no accidental fires due to a lack of cooking skills, but it does tell a narrative of leaving the past behind in dramatic, computer-generated fashion.
Speaking of the clip, Kelela told Rolling Stone: “I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront. With this sims-like video, I was able to tell my story in a light-hearted but dramatic way. It’s about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman”.
Watch the video for ‘Frontline’ below.