In-depth Can Jay-Z’s Tidal really create a “fairtrade” music industry?

Last night a group of incredibly famous, wealthy musicians all gathered on a stage. One by one they walked up to a table, and signed a piece of paper. It was all a bit of a shambles. Madonna made a valiant attempt to resolve an old feud, and went to shake Deadmau5’ hand at one point. She landed an awkward chest stroke instead. Régine Chassagne, meanwhile, could be clearly spotted mouthing “what’s happening,” at her Arcade Fire bandmate and husband Win Butler. The group’s assigned spokesperson Alicia Keys certainly gave it her all during her presentation; even, for some bizarre reason, quoting philosophy from Nietzsche. “All of us are up here are saying… wow,” Keys beamed. Really, though, nobody on that stage seemed to know what the “wows” were in aid of, apart from winging themselves a small profit-share in a fledgling tech company.