Taylor Swift has confirmed that her latest album ‘1989’ will be streaming on Apple Music.
The news follows a change in policy from the tech giant, who over the weekend agreed to pay rights holders for plays during their free trial period. Previously, all streams during the three month period would have seen no revenue generated for artists, labels and publishers - a move which Swift described as “shocking” and “disappointing”.
Apple Music’s change in policy came after Swift herself wrote an open letter to the company, which both praised its innovative attitudes but also called the royalty rate issues as “completely unlike this historically progressive and generous company.”
Taylor announced the news via a series of tweets:
This isn't the first time that Swift has gotten involved in the politics of streaming within the music industry: back in October 2014, she pulled her entire discography off Spotify.
The move came after she wrote an article published in the Wall Street Journal back in July 2014 where she said: "Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is. I hope they don’t underestimate themselves or undervalue their art.”
Taylor Swift will perform in London tomorrow night (27th June) as part of this year's Barclaycard British Summer Time in Hyde Park.
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