Following the opening of a flagship store in Toronto and another in LA last year, Drake is opening a permanent OVO store in New York this weekend.
Not sure what OVO is? Here’s a quick crash course. It stands for ‘October’s Very Own’ and is Drake’s own record label, which features PARTYNEXTDOOR, Majd Jordan and dvsn among others. But OVO is also a different kind of label, one you might find on the inside of your t-shirt. The new store in the Big Apple will feature all kinds of high-end garments that you can wear to make you feel just like Drizzy. It’s set to be a very happy holiday for anyone on the East Coast then!
If you’re still want to know more about what to expect from the OVO store, watch the trailer below, which tells you everything you need to know. Kind of. Not really.
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