Advertorial feature Meet the first four semi-finalists for Fender’s Undiscovered Artist of the Year 2017

Ahead of the semi-final - which takes place on Thursday 12th October - here’s a quick intro to the artists in the running.

Earlier this year, Fender announced that they would be holding a competition to find their Undiscovered Artist of the Year for 2017. Now, after receiving hundreds of entries from singer-songwriters across the country, it’s time to meet their first four semi-finalists.

Competing for the chance to open up for the brilliant Lucy Rose at her upcoming London show at Shepherds Bush Empire, the whittled-down group of artists will be going head-to-head with one another this Thursday, in the first of two streamed semi-finals. Ahead of the first semi-final, however, you can now meet the first four musicians who have been chosen by Fender.

The first set of semi-finalists includes Carrie Macdonald, a singer from Edinburgh who “writes songs from the heart” and South Londoner James Riley who’s enthusiastic about the fact “Fender are promoting unsigned artists.” They’ll also be facing Sherika Sherard, another South London resident who likes to take cues from blues, rap and hip hop to try and “make her own genre,” while Soham De, a 20 year old from Durham, just loves performing, loves singing and loves expressing himself through music.

Fancy learning more about them ahead of the first semi-final? Simply check out the video below. And don’t forget to tune in and watch their performances on the evening of Thursday 12th October over on Fender’s Facebook page.

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