Watch: Shopping share new video for ‘Suddenly Gone’

Shopping share new video for ‘Suddenly Gone’

Rachel Aggs says that the video “talks about labour and resources”.

Shopping released their new album ‘The Official Body’ back in January and now they’re back with a video for ‘Suddenly Gone’.

Directed by LA-based director Lessa Millet, it’s a clip that combines archival footage with animated sequences. The band’s own Rachel Aggs says that the video “talks about labour and resources”. She continues: “It’s about feeling used and undervalued in a relationship or, more generally, as a queer and/or a person of colour making music or art in the UK and how that can feel very draining.”

Lessa says: “I went off of the energy of the song and the feeling behind it - this feeling of ‘I see what you’re doing, and I’m done being used.’ It’s optimistic and angry at the same time. In looking for images I just thought about all the instances a small group of people profit from everyone else, which way the money river flows, where does it pool. I think the magic tricks and hand shadows were a good metaphor for all the distractions that prevent us from seeing what is going on underneath”.

Watch the video for ‘Suddenly Gone’ below.


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