Watch Sorry unveil ‘Perfect’ video

The vid was created whilst in isolation, “using an iPhone, a little strobe light and some black food colouring”.

Following the release of their stunning debut album ‘925’ last month, Sorry have shared the visuals for album cut ‘Perfect’.

Directed and produced by the band’s Asha Lorenz and Flo Webb - aka - whilst in isolation, the new video was created using nothing but an iPhone, a little strobe light and some black food colouring, creating an eerily beautiful watch.

A perfect visual example of Sorry’s expert weaving of darkness and optimism to create their own menacingly enchanting world, co-vocalist Louis O’Bryen explain in our chat with them last month, “That’s kind of the point. It’s supposed to be cryptic.” “There’s no overarching philosophy or anything like that,” Asha continued. “There are different thoughts and feelings, that’s just the way things go. It’s more about just accepting both.”

Watch the new video below and revisit our chat with them all about the album here.

See Sorry live at the following dates.

24 | Villette Sonique, Paris

13 | Best Kept Secret, Hilvarenbeek, Netherlands

19 | Latitude Festival, Suffolk, UK

17 | Clwb Ifor Bach, Cardiff
18 | Hare & Hounds, Birmingham
19 | YES, Manchester
20 | Stereo, Glasgow
22 | Think Tank, Newcastle
23 | Burdenell Social Club
24 | Network 2, Sheffield
25 | Bodega, Nottingham
26 | Rough Trade Bristol, Bristol

01 | The Hope & Ruin, Brighton
02 | Heaven, London
03 | La Boule Noire, Paris
04 | AB Club, Brussels
05 | Paradiso (Small Hall), Amsterdam
06 | Rotondes, Luxembourg City
08 | Bumann & Sohn, Cologne
09 | Molotow Upstairs, Hamburg
10 | Loppen, Copenhagen
11 | Badehouse, Berlin
13 | Unter Deck, Munich
14 | Bogen F, Zurich
15 | Le Romandie, Lausanne


Subscribe to DIY

Buy Now

More like this

Sorry - Anywhere But Here

Sorry - Anywhere But Here

It reeks of cobbled back alleys, underground dive bars and flickering streetlights, yet with a playful nod and an unmistakable affection.

Tracks: Björk, Sorry, Blackstarkids and more


The biggest and best new songs from the week that was.