Sharing the self-directed vid for her anti-drug drug song ‘James’, Connie Constance is not only giving us some beaut new visuals but also announcing her own record label Jump The Fence.
Speaking on the song, Connie says, “James - a fist fight between mental health, physical health, freedom and responsibilities. How do I tell this story without telling all? I couldn’t. How could I enjoy life without muting all my demons? On that precipice, it was intoxication that was an easy way to take the clouds and the rain out of focus. Or easier put, but just as poetic - Shits gets shitter? Dive into an ocean of narcotics.The song starts with lyrics that were taken directly from a text message I sent to a friend. Only for them to reply with similar symptoms, however in contrast with my recreational use, their drug experience is a result of a lifelong health battle, which I will never know the full extent of. And there it was…. the conundrum answered and the notion changed. How dare I treat myself this way. What kind of example does this set to young girls like me?…to the people that listen to my songs and resonate with my stories…Showing them that instead of getting therapy or working on themselves, they should just have self destructive weekends. ‘Ew. Not cute cons, This is not the life little you aspired to live.’ Especially when there are people who don’t have the luxury to get absolutely shit-faced when times are tough and might happily trade places if freaky Friday was a real thing. I wrote out the story, as it was, to hopefully deliver the same epiphany to anyone who listens or even just so they might feel comfort in not being alone in those times of emotional warfare. And so here it is my anti-drug drug song. For people to relate to, but maybe will plant seeds of change to; ‘James’.”
On the video, Jump The Fence add, “We made the jump and done it all ourselves. In ‘James’ we take a trip into Connie’s world where she is making the best of a rocky situation. Drawing from Connie’s childhood memories of caravan sun token holidays and as always trying to place black British people in places where they do exist but rarely get represented. Shot on the hottest day of 2020 with the most beautiful team we believe that this video with its flaring colours, dark undertones and humour really brings the story of ‘James’ to life.”
Watch it now below.
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