Formerly releasing music under Toast, Claud Mintz is back under new moniker Claud with enchanting new bop ‘Gold’.
Accompanied by a vid directed by Christina Xing, Claud says of the track, “Imagine stepping onto a ship that’s moving back ‘n forth back ‘n forth but perfectly in time. ONE, two, three, four, ONE, two, three, four, ONE… You know you’re sinking but at the same time you’re mesmerized by the way the ship synchronized itself with the sea. I have never been on a sinking ship in the middle of the sea but I have been in a relationship.” Of the creature assimilation narrative of the accompanying video, Claud adds, “‘Gold’ is about contradictions; an instructor attempting to teach a class of monsters proper manners so they can assimilate; a relationship getting so tired and so old that even gold starts to rust (which isn’t scientifically possible).”
The first release on Saddest Factory, the brand new label from Phoebe Bridgers, check it out below!
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The first signing to Phoebe Bridgers’ label Saddest Factory, Claud Mintz makes relatable, intimate indie-pop about growing into yourself.
A burgeoning artist finding their own voice.
Their debut album arrives this week!
It’s the third track lifted from their upcoming debut LP ‘Super Monster’.