“‘Supernormal’ is about supernormal stimuli; highly exaggerated triggers that create a stronger reaction in us than evolution ever intended,” the band’s Jonathan Higgs explains. “Our animal brains can’t help but reach for the bigger, brighter, tastier, sexier, bloodier, more intense experiences. I wanted to create an extremely overwhelming experience in this song and video, it’s about being a slave to our instincts no matter how extreme they become.”
“At this point I’d learned texturing, modelling, rigging, animating, how virtual cameras and lights work, so the path to creating ‘Supernormal’ was a matter of putting it all together, alongside some new experiments in physics simulations,” he continues of the vid. “The idea was to make dozens of tiny, explosive shots of action, ugly and extreme naked characters being distorted, surreal objects and animals, over-saturated colours, bright lights; all these impossible, grotesque images coming at you far too fast to comprehend. I adjusted and experimented until I saw things that excited or disgusted me, then repeated the process over and over again until I was satisfied.”
Check out ‘Supernormal’ now!
See Everything Everything live at the following dates.
30 - Tramshed, Cardiff
31 - Rock City, Nottingham
01 - O2 Academy Leeds
02 - Newcastle University
04 - SWG3 Galvanisers, Glasgow
05 - O2 Academy Liverpool
07 - Waterfront, Norwich
08 - Manchester Academy
09 - O2 Academy Birmingham
11 - O2 Academy Bristol
12 - Brighton Dome
13 - The Roundhouse, London
16 - Academy, Dublin
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