Interview What’s Going On With… Sigrid

With new single ‘Mirror’ already out in the world, the Norwegian pop sensation is readying the next big step of LP2.

“It feels like starting school for the first time again,” smiles Sigrid. “Like, is this gonna do well? Are the other kids gonna be nice? It’s daunting! My chill time is over, it’s back on.”

Armed with comeback banger ‘Mirror’, however, Sigrid’s grand return would have her hailed as the coolest kid in class in no time. Two years on from the release of hit-fuelled debut ‘Sucker Punch’, the track arrived late last month and finds the now-24-year-old Norwegian singer back at her dance-pop best.

Penned just before lockdown back in February 2020, there was never a doubt in Sigrid’s mind that ‘Mirror’ would be the perfect return. “It’s very me,” she says. “It has a classic good reminder to yourself, and I love a good reminder. There’s a lot of hurt in it, there’s lots of emotions. It’s like a break from something so it has this sadness in it, but it’s about moving on and accepting that sometimes you don’t agree with yourself and you have all these doubts, and it’s about trying to move past that and think it’s OK. It felt like a really good thing to start with.”

“It has that red thread of me in everything in it.”

The first taste of her eagerly-awaited second record, Sigrid may have spent lockdown embracing some much needed chill time, but she was busy at work too. Decamping to Copenhagen in the summer of 2020 with producer Sly and writer Caroline Ailin, the trio formed a mini squad to write the new record and have some fun as well. “It was like a little fairytale,” she reminisces. “We’d go swimming in-between sessions. Like, we’d write for a few hours and then be like, ‘Should we go down to the pier and jump in the ocean for a bit?’

“Last time, it was a really great experience, but it was quite pressured because we had so little time,” she continues. “We wrote a song in two days and I couldn’t go back and revisit anything. This time, it’s a lot more finessed.”

Describing her forthcoming new music as “energetic as always,” Sigrid’s new album promises to be full of the kind of pop bangers that saw her winning awards and bounding around stages two years ago. “I feel like it’s always different, always the same,” she explains. “It’s different from the first album in terms of sounds, it’s leaning more explicitly in different directions, but it has that red thread of me in everything in it.

“I just hope that people connect with it and the fan accounts come out with some good memes,” she laughs. “I’m here trying to deliver the content. I’m very excited to see what they come up with this time. I can’t believe they’re still here!”

Sigrid will play Flow, which takes place 12th August - 14th August 2022. DIY is an official media partner. Tickets are on sale now.

More like this