To celebrate the release of their debut album today (Friday 1st October), New York quintet Gustaf have shared their video for ‘Cruel’.

Speaking about the track, vocalist Lydia Gammill has said: “When I started working out the lyrics for cruel, I liked the idea of someone getting mad at the sunlight for shining through their window. I wanted to play with the idea of someone victimizing themselves over a blessing. Ultimately ‘Cruel’ became a ‘love’ song — or as it goes with a lot of Gustaf songs, an anti-love song.

“The protagonist in ‘Cruel’ is unfairly upset at someone who gave them a glimpse of a good thing and then took it away. Now they’re left obsessing over the thrill of what could have been. They were content with what they already had, but once they knew something more was possible they became indignant over losing it. Selfishly musing that if they knew it would be like this, they would’ve rather not had the thing at all.”

The band’s debut album ‘Audio Drag For Ego Slobs’ is out now. Watch the video for ‘Cruel’.