Watch Oliver Sim unveils new single ‘Fruit’

Photo: Casper Sejersen

The track was produced by The xx bandmate Jamie xx.

After making his solo debut with ‘Romance With A Memory’ last month, Oliver Sim is sharing his latest single ‘Fruit’, produced by The xx bandmate, Jamie xx.

“My new song produced by Jamie xx. Music video directed by one of my absolute favourite directors: the sexy, hilarious, scary and soulful Yann Gonzalez,” Oliver says. “Dig in and I hope you enjoy. In five weeks’ time I will be playing my first ever solo shows in London, Paris, Berlin, New York and L.A. Joined by some very talented new friends. I’ll be playing my extensive back catalogue of two songs and something extra ;) Come see me.”

“Oliver and I have so much in common: we love pop culture, horror films and we used to be femme kids before turning into proud queer adults,” director Yann Gonzalez adds. “So, when he asked me to work on his poignant solo tracks, most of the ideas popped up quite naturally and the ‘Fruit’ video became this magic tale of liberation that the lyrics and the emotionally driven music already implied. The song and the TV show here are like a multi-faceted mirror where Oliver and the kid, the live performance with its crew and flirtatious TV host, the 35mm film and the Ikegami video all shine and merge in order to create the same exhilarating feeling of being freed.”

Check out ‘Fruit’ below.

See Oliver Sim live at the following dates:

10 Shoreditch Town Hall London
11 Gaite Lyrique Paris
13 SchwuZ Berlin
15 Bowery Ballroom New York
17 Masonic Lodge at Hollywood Forever Los Angeles


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