Everyone likes a funny music video, don’t they? Oh put your hands down, OK Go. We get it already!
But here’s the brilliant new video from Kindness for ‘Gee Up’, where the artist elsewhere known as Adam Bainbridge gets a bit satirical and self-mocking.
First there’s the decision of what clothes to wear, then there’s the lo-fi feel vid that’s revealed to be filmed by an entire film crew (complete with a French art-house director) and that’s not just it - there’s even some faux-behind-the-scenes footage of the band plugging their own record.
Just click above and watch already.
Debut album ‘World, You Need a Change of Mind’ is due 19th March though Female Energy/Polydor.
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A missed opportunity to establish themselves as a more cutting-edge artist.
They’ve also shared new track ‘Hard To Believe’.
It’s their first new material since the release of their 2014 album ‘Otherness’.
As Kindness and his band take to the stage, they’re greeted by a lot of bleary eyes. It’s nothing Adam Bainbridge can’t take in his stride though.