News Watch: Lady Gaga Airs Sarcastic ‘Applause’ Advert

Sinister commercial uses reverse psychology to lure fans into buying Gaga goods.

Plenty of people have aired their thoughts on 'Applause'. Some think it sounds like Bowie. Others have linked it to Calvin Harris. Everyone has an opinion. Gaga saw it coming.

She's aired a commercial that's telling people not to buy new single 'Applause' and new album 'Artpop'. It's reverse psychology with freaky masks to boot.

What she's actually saying is that 'Applause' is an absolute giant of a single and it's on iTunes now.

Watch the Gaga commercial below. 'ARTPOP' is released on 11th November.


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