Neu Josef Salvat

: Josef Salvat
Based: London
Listen: Soundcloud.com/josef-salvat
Similar to: Fryars

We’ve seen enough incarnations of this kind to suggest that smart sods making pop music doesn’t work. They can gain a cult following, critics can adore ‘em, but when it comes to sales and raising the arms and snatching the wallets from real people, it falls at the final hurdle. Josef Salvat has to be the guy to buck the trend.

While the Australia-bred singer can align himself to someone like Fryars, in bringing intelligence to the fore with smart, snapping lyrics like “I just need to tell my story / if you’re drunk I’ll get done quicker”, lining the seams of debut track ‘This Life’ is a ridiculously catchy melody. Salvat’s voice goes from grand and formal to sugar-coated and vulnerable in the space of just a few seconds. He’s not your typical popstar, that’s for sure. But he’s capable of doing great things, especially if songs like ‘This Life’ come in spades.

‘This Life’ is out 25th March through ASL Records/ Sticky Lips Music.