Neu This Week In New Music (13th October 2012)

Time and time again, I’m sure, you’re told about how ‘image matters’, how Grimes’ ever changing hairstyle is paramount to her success, how SOHN basically ‘made it’ because his website looks pretty. But while that’s all probably Not At All True, let’s admire Fidlar for a second. For as we know, they drink cheap beer, so what, fuck you, and they’re a bit grubby, and not even imminent heart failure can change their ways. So this tour announcement: It’s very fitting. Let’s now contrast that with Alt-J, who despite their best efforts to be tongue in cheek, ditched the triangle and went for this. Cue tons of Facebook comments accusing the band of going ‘hardcore’. Sometimes it’s best to keep things simple, use of ketchup a priority.

Here’s a rundown of the best of what new music’s had to offer throughout the past seven days:

TRACK OF THE WEEK
It’s been a few days and while we’re a little tired of making puns based on MØ’s name (success is bound to lead to the motto: MØ money MØ problems - okay, that’s it we promise) the song is still doing wonders for us. Karen Marie Ørsted, with the assistance of producer Ronni Vindahl, has created some of the most inventive, dynamic pop music we’ve heard all year. ‘Pilgrim’ is our track of the week.


VIDEO OF THE WEEK
Although admittedly, the plot’s a little hard to get into (a guy looks a bit sad, hangs around younger people at a party, ends up in a bathtub and drives home dubiously) there’s something beautifully fitting about the concept for Rhye’s ‘The Fall’ video. A tenderness that goes way beyond soulful opening lyric “oooh, make love to me” (try singing it out loud next time you hear it), it’s brilliantly acted, even though we haven’t a bloody clue what’s going on. Arty but for all the right reasons: Stream it up above.

DISCOVERY OF THE WEEK

At the beginning of the year, Chairlift flipped the formula of dramatic ‘80s-homage pop, by incorporating hints of K-pop, references to the amazing ‘Flashdance’ soundtrack, and the odd hearty ballad that didn’t veer into obvious yuck territory. HAERTS have evidently listened to the ‘Something’ record for the first half of the year, before getting off their backsides, hiring producer du mode St. Lucia to give a helping hand, and recording debut track ‘Wings’. If I was a BBC producer, I’d re-commission Top of the Pops just to have this song played on the show: It’s made for bigger things, that’s for sure. So say hello to HAERTS, hipster spelling and all.