News TV Girl

The chances are that you might have already heard about TV Girl. Judging by the statistics on their Bandcamp page, it looks as though anyone even half interested in keeping their ear to the ground for new music has already found them and fallen in love. At the time of writing, there are 858 Facebook users who ‘like’ these sun kissed jams, and it’s likely that another refresh would send that total soaring even further. The amount of Last.fm listeners is even more harrowing for anyone who thinks they’re ‘on it’ and have somehow missed this – 7,000 listeners and counting. You almost dread to think of the amount of little labels that must have frantically sent emails to the band in hope of getting the rights to their next release.

Released last October, the eponymous debut EP encapsulates everything that can be good when someone with a decent amount of talent is given a reverb pedal and a mac, utilising the occasional sample and the odd effect to make some of the most arresting music of the past 12 months. Despite the name, this isn’t the pop-culture overdose that some other artists seem to think is a direct route to being relevant, but this is a rather nuanced take on the kind of material Pitchfork has spent the past few years pushing. It’s the kind of stuff that any half-decent blog would happily spend a sentence poring over whilst still managing to transcend the obtuse chillwave guff that dominates most of those sites.

So consider this the last boarding call for those who haven’t yet fallen in love with the wonky brilliance of TV Girl, an artist that manages to sound like all the interesting points of the last half decade of alternative pop music siphoned down and polished up a treat. Don’t let this be one of those bands you’ve got to feign you’ve listened to when your friends mention them in the summer – beat them to the punch whilst you still can.