Photo: Katrin Braga

Neu Debby Friday chats debut album and “ode to adolescence” ‘GOOD LUCK’

Coming of age in Canadian rave culture, Debby Friday is making darkly industrial music with emotion at its core.

When Debby Friday began to reflect upon her life while creating her forthcoming debut album, there was one phrase that she wished she could go back in time to tell her younger self: “Good luck”. “I feel like this album is an ode to my adolescence,” she explains over Zoom from her home in Toronto. “An ode to the time in my life when I was so confused and lost, and I felt like such an outsider. I wanted to make something that would speak to that, but speak to it from the other side.”

Eventually becoming the title of her upcoming project, ‘GOOD LUCK’ finds the producer and songwriter exploring “the struggles, the trials, the tribulations, but also the joys and the triumphs and all the stuff in between” over a soundscape that flows between electronic experimentation and music ready for a sweaty, 2am warehouse rave.

It was in a similar setting that Debby first found her love of music. Born in Nigeria before emigrating to Canada, while she was studying for a degree in political science during the day, at night she would find herself drawn to Toronto’s underground music scene, spending her evenings immersed in the “complete creative freedom” that it brought. “I loved going out and partying and going to clubs, so I thought I might as well DJ and get paid to be there,” she recalls. “In a parallel universe, maybe I’m a lawyer, but definitely still going to raves!”

“I like things that make me feel something, whether that’s a positive or negative emotion, or a destructive or constructive emotion.”

Finding her place among the scene, Debby scoured YouTube for tutorials on how to make her own music, aiming to create sounds that resonated with her and pushed her discoveries and influences into new realms. First came 2018 EP ‘Bitchpunk’ and its 2019 follow-up ‘Death Drive’, and next month her industrial-leaning experimentation will give way to the full-throttle sonic ride of her debut full-length. “I like things that make me feel something, whether that’s a positive or negative emotion, or a destructive or constructive emotion,” she explains. “I just like things that make me feel because that’s the whole point of music, right?”

Hitting you square in the feels, ‘GOOD LUCK’ veers from hedonism to melancholia across its ten arresting tracks, creating a debut album that’s impossible not to be pulled in by. “I think often with musicians, your early stuff is not as personal, but I did that in reverse,” she smiles. “I just wanted to bare it all!”

‘GOOD LUCK’ is out 24th March via Sub Pop.

Tags: Debby Friday, From The Magazine

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