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Pirate Studios survey highlights increasingly unsustainable cost of playing live
The research has found that 72% of surveyed artists don’t make any profit from their tours.
Ticket prices for gigs and festivals have reached record highs but, for the vast majority of grassroots artists, these hikes aren’t translating into increased fees or profits.
Having recently spoken to 1700 band members, solo artists, and DJs, Pirate Studios have found that gig fees haven’t increased for over half of those surveyed (54%), while over a quarter of respondents (29%) reported that their fees have actually decreased. The research also points out that these gig fees are before any of the artists’ costs - such as travel and food - are deducted, meaning that their actual take-home pay is often even less.
It’s an issue that’s been widely reported on of late, with a recent Guardian article asserting that we are in the midst of a “cost of touring crisis”.
Pirate Studios’ research backs up these findings, with 88% of respondents confirming that they’ve experienced an increase in the cost of touring; notably, none reported a decrease. This is predominantly due to the surge in price of touring necessities like travel and accommodation, but also because of many other outgoings such as venue fees, crew wages, food and drink, and promotion. Consequently, 72% of artists surveyed make no profit at all from their tours; 48% recoup their costs and break even, and 24% make a loss.
Responding to these findings, David Martin - the CEO of the Featured Artists Coalition (FAC), the UK trade body representing the rights and interests of music artists - has commented: “This research reconfirms what the Featured Artists Coalition has been saying for some time; artists are facing a cost-of-touring crisis.
“In May, Parliament’s Culture Select Committee agreed with us, demanding action from the industry to ensure that artists are directly funded, enabling them to develop and grow our sector. Ultimately, if artists can’t afford to play live, there is no live industry.”
Martin concluded by calling on the new Labour government to “take steps to action the Committee’s recommendations”, ensuring that touring and playing live becomes a more fair and more sustainable source of income for artists.
The long term impact of these rocketing costs could be severe, with Pirate.com’s CEO and co-founder David Borrie warning that “if the cost-of-touring crisis isn’t addressed, we can expect to see a real impact on the industry at large, where the most exciting new acts are forced to stay at home.”
Read more about Pirate.com’s findings here.
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