Watch Rina Sawayama drops ‘This Hell’ video

Two years on since the release of her debut ‘SAWAYAMA’, Rina Sawayama is gearing up to drop her eagerly-awaited second LP ‘Hold The Girl’ on 2nd September via Dirty Hit, and now she’s sharing the video to first track ‘This Hell’.

“It was amazing to get back together with director Ali Kurr (‘XS’, ‘Bad Friend’) for the video for ‘This Hell’,” Rina says of the video. “We always like to tell engaging stories through film together so this one was about love and community in the face of hatred and dissent.”

Speaking about the track previously, she explained, “I had so much fun writing ‘This Hell.’ The past couple of years I’ve been listening to lots of female country singers and wanted to write a euphoric and tongue in cheek country pop song. Country music at its core to me represents comfort, brilliant storytelling and authentic expression of the writer’s reality. I’ve been dreaming of working with Paul Epworth my entire career so I knew it was meant to be when we finished this song in a day. I put in as many iconic pop culture moments as I can, but the song is more than that.

“It’s an important song for me given the human rights that are being taken away from minorities at a rapid rate in the name of traditional religious beliefs, more specifically I was thinking about the rights being taken away from the LGBTQ community when I wrote this song. When the world tells us we don’t deserve love and protection, we have no choice but to give love and protection to each other. This Hell is better with you.”

Check out the video below.