Beach Baby settle into a sway at Latitude 2015

Latitude lake may be lacking in banks big enough for a sunbathe, but the Lake stage still feels the perfect place for Beach Baby to lay their foundations.

These are purpose-built singalong songs, channelling straightforward indie’s early 00s heyday without ever sinking into parody. It might still be early, but there’s hints of mania around the four-piece already, ‘Bruise’ prompting one boozy lad to scale the tent’s supporting cables. It’s a stunt that doesn’t go down too well with the stage’s security, though if a few more punters had made the trip then they’d be just as tangled up with crowdsurfers anyway.

There’s occasional lazy slips into a bygone era of surf-pop sway, but when they find their own voice – as with the clattering festival anthem in waiting ‘No Mind No Money’ – there’s seeds of a main stage mainstay beginning to take root in Beach Baby’s sandy shores.