Live review
Ethel Cain exudes gothic greatness at Manchester Apollo headline show
3rd October 2025
The cult star’s return to UK soil offers all-encompassing atmosphere and a spectacular live experience.
Hayden Anhedönia’s rise to cult-stardom as her semi-autobiographical gothic counterpart Ethel Cain has spurred a rightful leap from small rooms to two sold-out nights at Manchester’s Apollo, the first shows in a run that will see the twisted creative force take on four nights in London before her first outdoor UK headline shows in 2026.
It’s perhaps an unexpected rise for an artist whose immediate aesthetic mirrors that of Mary Shelley or the Salem Witch Trials, and whose recent repertoire includes a 90-minute near drone opus. Yet her fictional tale of a love’s rapid downward spiral, set against a dark Southern backdrop of religion and a decrepit America, has amassed a fittingly devout following, not least in the wake of stunning sophomore full-length ‘Willoughby Tucker, I’ll Always Love You’ - a record whose ominous blend of tense instrumentals and eerie melodies offer the firm foundations for a spectacular live experience.
In quality alone, it’s a vast step forward from her early days, flanked as she is by a full band (comprising some members of tonight’s opener, Nine) and backlit by a light production that's as much part of the performance as Ethel herself. An askew cross acts as the stage's centrepiece, to which Ethel is affixed for much of the performance (save for an energetic burst to the front of the stage for a triumphant, high-stakes encore of ‘A House In Nebraska’, early single ‘Crush’, and breakthrough ‘American Teenager’). Otherwise, a sombre haze dominates the show, transforming the venue into a church of her own, a carefully crafted setting for a setlist predominantly comprising tracks from both of this year’s full-length offerings.
The stage is met by transfixed silence from the audience, as we take a largely unbroken macabre journey through Ethel’s world. Its most affecting moments are saved for ‘Perverts’ cuts ‘Vacillator’ and ‘Onanist’, alongside fan-favourite ‘Dust Bowl’, which comes complete with dense strobes and crashing cymbals as powerful as they are otherworldly. The softer moments, particularly new album highlight ‘Waco, Texas’, wash the space in a palpable melancholy, while the synth-laden ‘Fuck Me Eyes’ offers a comparably upbeat reprise from the heavy claustrophobia, in keeping with tonight’s all-encompassing atmosphere.
This remains Ethel’s world, but it’s Hayden’s voice that now rings loudest, gliding effortlessly through the haunting ‘Nettles’ or the stunningly sprawling 10-minute epic, ‘Tempest’. A vast improvement from her previous UK run, tonight further anoints Ethel Cain as the goddess of gothic greatness.
More like this

DIY’s 2025 Tracks of the Year
Your definitive guide to the best releases from the past 12 months, as voted for by DIY writers.
17th December 2025

Ethel Cain schedules UK & European live shows for 2026
Ahead of her run of UK shows next week, the ‘Willoughby Tucker, I’ll Always Love You’ singer has announced plans to return for eight shows next year.
26th September 2025

Ethel Cain - Willoughby Tucker, I’ll Always Love You
5 Stars
One of the very best in storytelling and atmosphere.
6th August 2025

Ethel Cain offers up newest track ‘Fuck Me Eyes’
The song gets lifted from her forthcoming new album ‘Willoughby Tucker, I’ll Always Love You’.
2nd July 2025
Featuring Yard Act, Death Cab For Cutie, Graham Coxon, Maisie Peters and more.
