Neu Pawws

Jamie Milton profiles Lucy Taylor’s glitterball pop, which doesn’t buckle under the weight of 100 consecutive plays.

Words: Jamie Milton
30th April 2013

Name

: Pawws
Based: London
Listen: soundcloud.com/pawws
Similar to: Annie, Goldfrapp

A few months back, demo tracks - which have since been removed - of Lucy Taylor’s Pawws project quickly spread. Word on the street was she had something special up her sleeve. Pah! We’ll believe it when we see it, said many a cynic.

But then out came ‘Slow Love’. It was love, that’s for sure. But it certainly wasn’t slow. This was a whirlwind relationship, head-over-heels adoration. Taylor’s first track proper coyly declares ‘we’ve still got time / there’s no need to rush yet’, but as soon as you first play the song, you’re in the opposite mindframe, convinced there’s no time to lose in telling all of your dearest about Pawws and just how ruddy good she is. It’s glitterball pop with no endgame, a song that never tires under the weight of 100 consecutive plays. The rumours were true: This is something special.