Neu Swim Deep

: Swim Deep
Based: Birmingham, UK
Listen: Soundcloud.com/swimdeep
Similar to: TRUST

‘I wanna pretend Jenny Lee Lindberg is my girlfriend’ is not the most conventional lyric you’d expect to find in one of a buzz band’s songs. But Swim Deep’s unparalleled adoration for the Warpaint member is just another example of why this lot are somewhat more interesting than the thick, synth-led, chantable choruses they tend to sport.

Pop hooks are at the top of the agenda, but some of the biggest hipsters you’ll ever see have written them. There’s no arty angle that you can pick holes at; Swim Deep make pure unadulterated pop, and they’re cool as hell. Do we love them as much as we love Jenny Lee Lindberg? It’s hard to say at this stage. But ‘King City’ is a mighty introductory track, plus its video has all the right elements; skateboards, chip shops, arcades, denim jackets and record stores.

‘King City’ is due for a digital release on 14th May through Chess Club Records.