
Interview Luvcat: Creature Of Delight
On debut album ‘Vicious Delicious’, Luvcat invites us into her retro-inspired world of glamour, obsession and sex, where intimate and evocative storytelling lies at its heart.
“She was clawing at the cage, waiting to be let out.” That’s how Sophie Morgan describes her transformation into Luvcat. “It’s not an alter ego or a character, it’s just my nickname now.” It can be hard to pin down the facts when it comes to Luvcat - Sophie having once claimed to have been born on a Seine riverboat before running away to join the circus - but the myth and mystique are all just an enticing part of the ever-evolving universe that surrounds Luvcat and her band.
Having initially started playing “to no one”, as she describes it, it didn’t take long for a devoted following to form. With gig footage amassing attention online, the ‘Kittens’ who follow the singer only grew in number. While the videos of Luvcat gigs may have had watchers believing this was an overnight success story, as with all things that surround them, there’s more than meets the eye.
“I’m so thankful we got to have an amazing year of just cutting our teeth and grafting away,” Sophie says today, just a few weeks out from releasing her debut album, “then it slowly started to change and every fortnight it’d start to feel slightly different. That was pretty special.” While this may sound like she’s downplaying the very real connection her music creates, make no mistake, she has put in the hard yards. It was in the sweaty back rooms of the UK’s grassroots circuit that she honed the Luvcat world. First came the sultry ballad ‘Matador’, and from there the rest quickly followed. That first single saw Luvcat seizing the moment, and she hasn’t looked back;“this was never supposed to be an album campaign, but it’s become one.”
Fast forward through a selection of releases and a summer of festival slots, and you land here, at her debut full-length ‘Vicious Delicious’ - a captivating, cinematic and - above all - sexy, album. Across its thirteen tracks are tales of love, obsession and murder; it’s a record that feels like it should be filmed on Super-8 film and screened in a smoky jazz club. “It’s been really nice to shape it as a record, and it not just be about singles. It’s about telling a story,” she explains. “For instance, there’s an interlude on there which is called ‘The Kazimier Garden’, which starts slow and sinister, and then builds into this manic cacophony of instruments and samples of old lovers, voice notes and love letters from all the people that have been involved in it. I wanted a thread of every single character that’s crossed the path of this record.”
Indeed, some of these characters are the very people on the record, too “It was great to tie it all together and be with all my best friends, the people I’ve been playing music with since I was a teenager. It was just really sweet to look back and be like, ‘Oh, look where we are, we’ve all made it this far together’. There’s just so much love and character. I hope that seeps through; I feel like I’ve infused all the songs with so much truth. And I’ve always been obsessed about the idea that if the song was about a certain person, then I wanted him to play drums on it or to sample sounds from the day that story happened. There’s even a take of someone spanking my ass because it was a kinky song and I wanted to infuse it. I think the studio engineer was quite traumatised that day, so I feel bad about that!”
“I stopped taking myself so seriously and stopped giving as much of a fuck.”
The playful - and yes, often “kinky” - nature of Luvcat’s lyricism lies at the core of her storytelling. It could quite easily be viewed as provocative in an ever-more conservative world, but it strikes at the heart of Sophie’s desire for theatricality. Whether it’s based in fact or fiction is up for the listener to decide, but her songwriting is impeccably rich and decadent; while there are nods to present pop royalty Lana Del Rey and Sabrina Carpenter, she equally gestures to the likes of Tom Waits or Leonard Cohen.
More than an attempt at pastiche, diving headfirst into Luvcat’s world of fantasy, as she so deftly invites via ‘Vicious Delicious’, is a joy. Does she feel a pressure to keep it up? “Well, I can only be a reflection of myself, and that’s how I live, so naturally that’s what comes out of my mouth. I stopped taking myself so seriously and stopped giving as much of a fuck. I went through some heavy things, but I feel like that sets you free in a way where you’re like, ‘Oh, fuck this, let’s not be so serious all the time’. We’re lucky to be here and able to dance and kiss each other. Let’s sing about it!”
As the record’s characters and their fragments linger throughout, there’s equally a strong sense of place that runs throughout ‘Vicious Delicious’; be it Liverpool, London or Paris. Some references are more obvious than others - with name-drops for Liverpool’s Kazimier Garden and Soho restaurant Brasserie Zedel - but it’s the atmosphere that these create that really roots the album in its own world.
“I hate that mantra that songwriters get told, ‘Be generic so you’re relatable’,” Sophie nods. “I just think that’s a load of bullshit, because I want to be transported to somewhere, even if that’s somewhere in fucking Ohio that I’ve never been in my life. I want to transport the listener, and it would just feel dishonest if I wasn’t placing it exactly where I was, when I was feeling those things, or lived in that tale. Liverpool, London and Paris are the triptych of cities that are where all the stories happened, really.”
Having created her own universe, it’d be easy to assume Luvcat is content to dwell there for a little longer, but she’s always keen to keep people guessing. “I’ve got a lot of songs in me, but I’ve got a few things up my sleeve in the meantime because I don’t want to ever do the same thing again,” she says, half-winking. “I want to keep it disruptive. I want to surprise the people that have been with me from the beginning.”
‘Vicious Delicious’ is out 31st October via AWAL.
As featured in the October 2025 issue of DIY, out now.
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