Neu Sir Chloe: “I think a lot of the lyrics just ended up being pretty pervy…”

With a debut album entitled ‘I Am The Dog’ landing this month, a recent photoshoot that finds her deadpanning the camera whilst wearing a baby goat around her neck like a scarf, and a series of new tracks called things like ‘Leash’, ‘Salivate’ and ‘Obsession’, it’s perhaps surprising to find a very chilled, unassuming presence on the other end of the Zoom when we chat to Sir Chloe’s central figure, Dana Foote. “I am myself on stage but I think it’s a different part of who I am - I’m not bringing that person when I’m having dinner with my friends,” she shrugs amicably.

Formed while studying in Vermont - “We didn’t have a college town; it was just 800 kids in the middle of the wilderness,” the vocalist notes - Sir Chloe’s first output was recorded as part of Dana’s thesis project. Writing a short set of original new music for the assignment, one of those first tracks - ‘Michelle’ - was later included on Sir Chloe’s 2020 ‘Party Favors’ EP; unlike most people’s homework, however, the track hit gold on the TikTok slipstream and, to date, has racked up nearly 200 million plays on Spotify.

“Once ‘Michelle’ got some attention then everything sped up, but it’s maintained that momentum so we’re all super grateful that we’re able to continue to do this,” Dana notes of the experience and its all-important following years. “There’s so much rubbernecking in this business; it’s so saturated now and it’s fantastic that, maybe for the first time in history, musicians can curate their own audiences and make a voice for themselves, but it’s a lot of competition.”