
Interview Westside Cowboy: “It’s really important to feel that healthy sense of pushing each other up”
Rapidly climbing the rungs and notching up the wins, Westside Cowboy are the buzzy Britainicana newcomers determined to let down the ladder behind them.
It’s 9am on a Tuesday, and Aoife Anson O’Connell is giving bandmate Reuben Haycocks an impromptu, a capella rendition of Natasha Bedingfield’s ‘These Words’, assuring him that no, he definitely DOES know at least two of her songs. “That’s where we aim to get to,” deadpans fellow bandmate Paddy Murphy, “all on stage with Britney mics. I might just pull the trigger on it now to be honest - watch out Glastonbury.”
Squashed into the webcam frame, with mugs of tea in hand as they video call DIY from Aoife’s fairy-lit bedroom in Manchester, Westside Cowboy are, by their own admission, used to “pissing around”. A group of four mates - completed by James Bradbury - who were collectively feeling uninspired by their then-current pursuits, their early practices in summer 2023 mostly consisted of drinking cans and playing Hank Williams covers; as Paddy puts it, “we had nothing better to do”.
While that sense of fun clearly hasn’t abated in the two years since, what has changed is how seriously the quartet are taking things: the microphones might have been a joke, but Glastonbury certainly wasn’t. Having beat thousands of entrants to win the festival’s 2025 Emerging Talent Competition, WSCB are set to perform on one of Worthy Farm’s main stages in just a few weeks - an experience which they still can’t quite believe. “Even at The Great Escape, I remember tuning on stage one day and thinking, ‘oh my god, I’m in a band!’” Aoife recalls, her eyes widening as the others laugh. “For me, [the realisation] was after we played the Beach Stage,” says James. “I went to speak to some friends, and our publicist tapped me on the shoulder and said ‘I’m sorry, but we need you for some photos’,” he shakes his head disbelievingly. [On reflection, this interruption may well have been our fault, sorry James - Ed].
“Our ethos is that we want to make music for anyone and everyone.”
— - Aoife Anson O’Connell
Humble as they are, it’s not hard to understand why WSCB have connected with people so strongly, so quickly. Both their debut single ‘I’ve Never Met Anyone I Thought I Could Really Love (Until I Met You)’ and its follow-up, ‘Shells’, are at once fully-realised and unashamedly accessible: melody-driven, harmony-filled, and gets-you-in-the-guts good. “They’re all basically just three minute pop songs - or at least that’s the archetype we’re chasing after,” nods Paddy, as the others cite the likes of Elvis, The La’s, and Arcade Fire as influences.
“There’s been a load of amazing, more experimental music that’s come out of [the UK] - especially Brixton - in the past five to ten years, and a lot of that is a little more cerebral. But being in this band has almost been a bit nostalgic; it’s been fun to try and get back to that feeling of when you’re a teenager and you hear Pavement or Pixies for the first time - that instant excitement at what you’re hearing - and maybe try to do a bit of that.”
Emotional connection and cultivating community are as much core parts of their modus operandi as they are the music itself: under the banner No Band Is An Island, they’ve put on local shows and created a merch line, the proceeds from which go to Medical Aid For Palestinians. “The Westside Cowboy ethos is that we want to make music for anyone and everyone,” explains Aoife, “and you can’t have an ethos like that without recognising that people are being stripped of their own homeland and being murdered. Then you’re not making music for everyone; you’re making music for anyone who has the privilege to listen to it.”
At some point - between a packed live schedule and exciting upcoming release plans - the band hope to expand the initiative, using it to support other charities and youth music projects in their home city. “It’s really important to feel that healthy sense of pushing each other up,” Reuben says simply. “If someone lives three doors down in Manchester, and can write a song that is earth-shattering, then we think ‘oh, maybe we can do that one day’.” By our reckoning, Westside Cowboy are already half way there.
Westside Cowboy’s debut EP, ‘This Better Be Something Great’, is out on 8th August via Nice Swan Records/Heist Or Hit.
Records, etc at

Westside Cowboy - It Goes On
Westside Cowboy - I've Never Met Anyone I Thought I Could Really Love (Until I Met You)
Westside Cowboy - This Better Be Something Great
Westside Cowboy - So Much Country ‘Till We Get There
As featured in the June 2025 issue of DIY, out now.
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