Premiere: Gemma Ray Unleashes New Video For ‘Rescue Me’

Gemma Ray is gearing up to release her new album ‘Island Fire’ on the 16th April, but in the mean time, DIY has the premiere of her latest video for ‘Rescue Me’.

The video, which was directed by Lucy Dyson and Joseph Jensen, is a little on the retro side, and both Lucy and Gemma herself, gave DIY a little insight into the visuals.

‘For the ‘Rescue Me’ video we wanted to explore the world we had created in the artwork,’ comments Lucy Dyson. ‘We imagined ‘Island Fire’ as being a prefab outer suburb on the exoplanet Kepler-20f, sold to people on planet earth as a glamorous new place to migrate to to start a family (the human race depends on it). Day to day living on Island Fire is similar to earth, but everyone is longing for the big cities of their home planet, a million miles away. They mask their depression with drugs similar to soma, they have traded in a mundane life on earth for an equally mundane life on another planet. In ‘Rescue Me’, Gemma Ray is singing what everyone on Island Fire is feeling, she is all dressed up but has no where to go. Except to the supermarket.’

‘Both Lucy Dyson’s work and mine has that ‘other world’ thing going on,’ states Gemma Ray. ‘I was really excited to see how she would interpret ‘Rescue Me’. Watching the video, it feels as though the song has been transported back to the dreamy place where it was first conceived, wherever that may be. She created the album artwork for Island Fire and I feel that the surface has only been scratched with this other dimension she’s creating for my music to live in.’

Gemma Ray releases her new album ‘Island Fire’ on the 16th April through Bronzerat Records.