Cult producer and PC Music main man AG Cook has shared a video for new track ‘Beautiful Superstar’.
The song - named for two of his early tracks, 2014 debut single ‘Beautiful’, and 2016’s ‘Superstar’ - is taken from his ‘second debut album’, ‘Apple’, released tomorrow (18th September).
Of the song, he says: “The two tracks have become very defined moments for me, presenting specific and personal flavours of PC Music. As one of the last tracks I finished for Apple, ‘Beautiful Superstar’ started as an attempt to craft a very direct, almost traditional song, but I found myself haunted by my debut singles. Building on strange nostalgic memories, it became fitting to reference the past – my old concepts of the ‘future’ – and weave those melodies into something that could say more than words.”
The video was directed by Cook alongside Prosper Unger-Hamilton. Watch below.
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Perhaps on his third debut, he should keep some of the boundary-breaking pop sensibilities we know he has for himself?