News
Claud announces new album ‘Supermodels’
They have also shared the new single ‘Every Fucking Time’.
Claud has announced details of their new album, ‘Supermodels’. It will be released on 14th July via Saddest Factory Records.
Alongside the news, they have also shared their new single ‘Every Fucking Time’. Watch the video below.
Speaking about the track, Claud has said, “I wrote ‘Every Fucking Time’ two summers ago. It was hot and sticky in New York, so naturally I was spending a lot of time at home, overthinking everything… and this song was born. Even as I was writing ‘Every Fucking Time’ I had flashes of what I wanted the music video to look like. The song’s details and specificity came straight from me, so it only felt natural to write and direct the music video too. This was my first time directing, which was scary, but came easily because my vision for this song was so strong.”
“The video wouldn’t have been the same without my co-star, Grace Kuhlenschmidt. We met on the internet early in the pandemic. I was a big fan of her comedy, and I watched every single video she posted. We quickly became friends and have been wanting to collaborate for a while, and I wrote this video concept with her in mind. Being on set with Grace was a dream come true because I got to work with my favorite comedian and a good friend all at once.”
‘Supermodels’ will be Claud’s second album, the follow-up to 2021’s ‘Super Monster’.
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Claud - Supermodels
4 Stars
Claud has not only found their voice, but knows just how to use it.
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