London newcomer Azekel unveils video for his ‘New Romance’ single

There’s no getting round the fact. Azekel stepped things up several notches on his ‘New Romance’ single when it emerged two weeks back. A glitchy, genre-hopping sway between countless styles and moods, it’s linked together by a stampeding baseline and industrial production. It followed 2013’s impressive, introductory ‘Circa’ EP.

On the surface it’s a complex being, one that spins and deceives at will. At its heart, however, ‘New Romance’ is a simple, effective pop song dressed up in fancy gear. Its new video keeps things simple, placing Azekel in a striking black-and-white environment with nothing but a record player to hold his attention.

When ‘New Romance’ plays on his old school player, the wax comes to life. Patterns creep out of the surface, right in line with a song that brings itself into fruition as it progresses.

Jem Talbot directs the video - it’s premiering on DIY below. ‘New Romance’ / ‘Holy Matrionomy’ is out on 14th July on Thunderlightning Recordings with support from Generator.