Madonna premieres new ‘Living For Love’ video… on Snapchat

Madonna has become the first artist to use Snapchat as a platform for sharing a music video. Her new ‘Living For Love’ video was uploaded to the app last night and, in keeping with Snapchat’s defining protocol, will remain available for 24 hours. The video sees Madonna dressed in a matador’s outfit amid a group of men that are wearing bull’s horns.

The premiere comes shortly after Snapchat expanded its service to include a new ‘Discover’ function.

‘Living For Love’ will feature on Madonna’s forthcoming ‘Rebel Heart’ album, a release that was leaked on Christmas Day of last year and subsequently led to the arrest of a 39-year-old man. Madonna also confirmed this week that she would be performing at The Brit Awards, which take place on February 25th at the O2 Arena.