New Look Present New Video For ‘Nap On The Bow’

New Look have unveiled the video for their new single ‘Nap On The Bow’ - taken from their recent self-titled album, and out now via !K7 Records.

Tim and Joe at Colonel Blimp created the footage by hijacking the Xbox Kinect’s camera, which emits thousands of infra-red dots to track a player in 3D.

The directors explain: ‘For a while now we have been interested in the possibilities of using the Kinect to shoot live action in 3D. When we heard ‘Nap On The Bow’ we instantly knew the rippling pixelated images that the Kinect captures would fit well with the song. We found ourselves imagining a whole underwater world and decided we could create something interesting that embedded the Kinect performance footage into a CG realisation of that world.

The crude imagery you get from the camera led our approach - the CG all needed to have a similar lo-fi yet ethereal and beautiful feel. Chris Bristow (VFX artist) and Ryan Passmore (Real Flow artist) at Munky did a wonderful job creating such a coherent world combining a variety of techniques in which each shot feels new and interesting.

Using the Kinect to shoot and then edit Sarah and Adam’s performance sections was the most fun part for us. The camera gives you half a 3D image which enabled us to have full control over their performance. This allowed us to do all the camera moves around them both as well make them dissolve, explode and even invert.’