You probably know by now but last month - due to you-know-what - the latest edition of new music festival SXSW was forced to have a bit of a makeover, and for the first time ever, was held entirely online.
Even though this year’s festival was completely digital, that didn’t stop the British Music Embassy making a triumphant return. Having swapped its real life Austin venue for something a bit closer-to-home, it once again invited loads of brilliant British acts to showcase their music. In short, it hosted performances from 35 British acts - including Squid, Connie Constance, Phoebe Green, Yard Act, Sinead O’Brien, Black Country, New Road and looooads more - over five days’ worth of shows for SXSW ticket-holders.
And now, what’s even better is that you - yes, you! - have the chance to relive some of those sets right now, from the comfort of your own home! As of today, SXSW’s YouTube channel will play host to a series of live tracks from a handful of the band’s sets. Plus, there’s more to follow in coming weeks.
Interested? We bet you are. Check out six of DIY’s personal highlights below, or head to SXSW’s YouTube channel to watch the videos.
You can also revisit our review of the whole British Music Embassy showcase right here.
Squid - Paddling
Phoebe Green - Reinvent
Connie Constance - Monty Python
Yard Act - Fixer Upper
Nayana IZ - TNT
Black Country, New Road - Opus
This year’s showcases were brought to you by British Music Embassy partners AIM, BBC, BPI, the Department for International Trade, PPL, PRS for Music and PRS Foundation, with further support from ATC, Belfast City Council, and yours truly - us lot at DIY.