emir taha reveals ‘Huyu Suyu’ video

With his brand new EP ‘Hoopa Pt. 2’ arriving next year, emir taha is sharing the visuals for ‘Hoopa Pt. 1’ gem ‘Huyu Suyu’.

Directed by Olivia Rose, emir says, “’Huyu huyuma denk, suyu suyuma denk’ means getting on well together, being of the same disposition. The literal meaning is ‘her ways match my ways, her water matches my water.’ That chemistry is captured perfectly in the video. It’s about two people who share the same energy, dreaming underwater through hallucinations. It’s my first ever music video so its is a defining moment in an artist’s visual world - I feel so lucky to have had the chance to work with the amazing Olivia Rose whose taste I admire a lot.”

Olivia adds, “Huyu Suyu, the coming together of the masculine and feminine. Taking influence from Emir’s lyrics as well as his Turkish heritage we set the video in water - from a bath to the deep blue - where Emir meets a mirage in a red veil - loosely based on Turkish bridal attire. The promo focuses on that electric moment when you think two people are coming together but they don’t quite make it, the moment the mirage disappears and Emir realises he is alone in the bath once more.

Leaning in to his heritage which is so beautifully captured in the melody of the track, we wanted to attempt to recreate Turkish ebru art around his body in the bath - it’s a metaphor for Emir’s world becoming trippy and ethereal, a marker point for us before he is dragged under. For me, this was an amazing experience in how much water can change the dynamic of shooting.”

Check it out now below.