Throwing a big party all while setting fire to money, casting aside our differences and coming to together as a show of resistance, Run The Jewels’ new video for ‘Ooh La La’ is a bold and stirring statement.
“We shot this video only a few weeks before the pandemic hit with no clue as to what the future held,” the duo explain. “The fact that we got the chance to do it is damn near miraculous in hindsight. In conceptualizing the video with Brian and Vanessa Beletic, we imagined the world on the day that the struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without, but that the whole meaning of money has vanished. That we have somehow solved our self-created caste system and can now start fresh with love, hope and celebration. It’s a dream of humanity’s V-DAY… and the party we know would pop off.”
Lifted from their forthcoming ‘RTJ4’ album, have a watch below.