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Years & Years reimagine Crystal Waters‘100% Pure Love’

The track will soundtrack Target’s 2022 holiday ad campaign.

Years & Years reimagine Crystal Waters’ ‘100% Pure Love’
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Following the release of third album ‘Night Call’ at the beginning of this year, Years & Years are sharing a new version of Crystal Waters’ 90s hit ‘100% Pure Love’.

Set to soundtrack Target’s 2022 holiday ad campaign, Olly Alexander says, “I was so happy when Target asked me to create my own version of the legendary Crystal Waters track ‘100% Pure Love’. I knew right away I wanted to work with Georgia and Mark Ralph to bring this cover to life. Crystal’s vocal on the original is so captivating, she has such a special energy and that really inspired me when I came to record my vocals. I’m really hoping people enjoy it, it has such a positive message and liberating feel to it, I love it!”

Have a listen to Olly’s take below.

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