Set to soundtrack Target’s 2022 holiday ad campaign, Olly Alexander says, “I was so happy when Target asked me to create my own version of the legendary Crystal Waters track ‘100% Pure Love’. I knew right away I wanted to work with Georgia and Mark Ralph to bring this cover to life. Crystal’s vocal on the original is so captivating, she has such a special energy and that really inspired me when I came to record my vocals. I’m really hoping people enjoy it, it has such a positive message and liberating feel to it, I love it!”
Have a listen to Olly’s take below.
SG Lewis, Romy, Nia Archives and Kelis are also among the names announced.
Rina Sawayama, Beabadoobee, Cavetown and Years & Years are playing BRITs Week presented by Mastercard for War Child
Easy Life, Sea Girls, Metronomy and Bob Vylan will also be performing!
Squid, Lynks and Sad Night Dynamite are also set to perform.
Confidence Man, Kelis and Rachel Stevens are also among the names announced.