The 1975 have lifted the lid on an absolutely bonkers ‘Love Me’ video

Cardboard cut-outs of Charli XCX and Mr Bean. A pissed, topless Matt Healy chucking champagne around. The whole band in a jacuzzi, licking each others’ feet. Thought The 1975 had reached peak batshit in releasing ‘Love Me’ as their first new track in yonks? The video’s just blown it all wide open.

There’s so much going on it’s hard to know where to begin. It’s super neon, and a world away from any of the band’s past visuals. Fair to say the moody, mopey, black-and-white 1975 of their debut is long gone. Check it out below.

A statement from Healy himself on the video reads: “With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.”

We’ll be honest, Matt, that doesn’t really clear up what the hell is going on here one bit. Put down the champers.

‘Love Me’ is the first track to be taken from The 1975’s new album, ‘I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It’, which is due out in February.