“It’s weird with a debut album, because it’s like: duh duh duhhhh! The debut album!” begins Sigrid, eyes widening for dramatic effect as she sits cross-legged, dissecting the road to her first forthcoming full length. “And of course I feel that too, but I don’t want to put too much pressure on myself because this is only the first of many and that’s exciting.”
Considering the now-22-year-old spent this time last year being plastered at the top end of every hype list going, capping it all off with a win of the BBC’s hugely spotlit Sound of 2018 poll, Sigrid seems remarkably chill about the whole business of following it up. With the music world’s eyes on her, the young Norwegian appears to have adapted to life in the limelight with ease. “When I was in the UK for the March tour [last year], I really noticed that things were different. There were a lot of people waiting outside the venue, and then on the November tour it felt like basically everyone from the show was waiting around,” she remembers. “Of course I was a bit scared about how much my life would change, but really I’m completely fine…”
Heading into the release of forthcoming debut ‘Sucker Punch’, Sigrid’s got good reason to be feeling pretty assured. Full of emotional, nuanced bangers and whittled down from around 80 demos taken from over the last five years, it’s an album that benefits from being given perhaps more time to come together than the pop buzz machine normally allows. “The songs that didn’t make it were the ones that felt too safe, and the ones that made it are the ones that are personal and have something special – at least to me,” she says.
“I want people to go on an emotional rollercoaster. I want them to feel everything.”
"I really want people to go on an emotional rollercoaster; I want them to feel everything. I want them to reflect on their own lives when they're listening to it and I hope they can recognise themselves in it. I don't write a diary, but this [album] is kind of the diary." She pauses. "That's a bit weird sharing your diary with everyone..."
Possibly yes, but in opening the book Sigrid's started to concoct a wide-eyed world that's hard to resist. 'Sucker Punch', as she says, is just the first chapter. "It's all consuming; I don't do anything else than music. OK yeah, I do laundry but apart from that it's mostly music," she laughs. "But I'm so hungry and so ambitious and I feel so lucky. I want to do everything!"
'Sucker Punch' is out 8th March via Island.
As featured in the February 2019 issue of DIY, out now.
More like this
Loads of exclusive shows will take place in London this February.
The new magazine is out now, and available to buy, read online and pick up from our beloved stockists.
All the biggest and best tracks of the week, rounded up and reviewed.
Full of swooping, dramatic choruses and clean-cut vocals, where almost every song is a potential radio hit.