
Interview Rebecca Black: Dance Pop Renaissance
Two years since her debut record, gutsy pop culture benchmark Rebecca Black is returning with a DJ-inspired, alt-pop dance project like nothing you’ve heard before - and ‘Friday’ is the last thing on her mind.
“I’m a pop culture freak,” says Rebecca Black, “pop music is so undefinable and self-referential.” As an artist who has needed little introduction since she first stormed to the forefront of public consciousness aged 13, she would know; now with a sizeable cult following - with a penchant for throwback faux pas - in tow, Rebecca has evolved from butt-of-the-joke meme to certified queer icon status.
As such, she gamely won’t shy away from that one song, even though she insists she’s no longer the ‘Friday’ girl. The track has long been embraced by pop and hyperpop aficionados as a monolithic moment in mainstream culture - just look at her collaborations with pillars of the genre like Dorian Electra - and it’s played at every Rebecca Black show, every DJ set she spins, every viral Boiler Room she hosts. Once a source of embarrassment, ‘Friday’ is now little more than a campy misstep-turned-ironic-banger but, even though she’s now firmly in on the joke, it’s far from her only USP.
“It’s the last thing on my mind,” Rebecca explains today, speaking over Zoom. “I’ve been so embraced by that side of the industry for several years now.” In a genre where the wrong moves are the right ones, and experimentalists like SOPHIE have become an “integral part of the mainstream”, Rebecca says she’s found “real community in the pop world” for the first time, asserting that she’s made “relationships with artists, producers and writers who have celebrated [her] long before anyone else has.”
It wasn’t always easy, but newfound applause for ‘Friday’ has bettered her mindset, and she’s no longer worried about her past coming back to haunt her. “All things in our lives that have, at one point or another, held us back can come to the forefront in moments,” she notes. “In this industry, and this career - and in the online world especially - it can feel turbulent at times. But I’ve grown out of childhood shame. I don’t care if I’ve proved it to anyone else, because I proved it to myself. Resilience has allowed me to live a life I really love.”
This much was indeed proven across 2023’s debut record ‘Let Her Burn’ - a “compelling pop cocktail” that asserted Black’s tasteful pop chops beyond pop culture meme-ability. “That was such a learning experience,” she tells us. “There was a level of confidence that [making the album] gave me in terms of being in a room and writing, and knowing what I want and what I don’t, and learning how to communicate that. It made any pressure [to prove myself] go away a little bit.”
“I’ve grown out of childhood shame. Resilience has allowed me to live a life I really love.”
And now, she’s back for more, with latest project ‘SALVATION’ offering up a “compellingly torn apart, industrial” party. A clubby, experimental endeavour, her new album joins a cabal of alternative, electronic dance records increasingly colouring the mainstream; in the last year, we’ve had Dua Lipa’s ‘Houdini’, Ariana Grande’s ‘Yes, And?’, Lady Gaga’s latest ‘Abracadabra’ and the cultural behemoth of Charli xcx’s ‘BRAT’ summer - but here, Black puts her own stamp on the trend.
“It feels like there’s a rebirth of dance music at the forefront of the public consciousness,” she says. “I’ve been such a big fan of dance music forever. I loved artists like Skrillex and Daft Punk. Those influences started the birth of ‘SALVATION’, and influenced the way I approached silence and sounds and minimalism. But what I really wanted, more than anything, was to make a type of pop I wasn’t hearing anyone doing, in my own way.”
Black spent a year writing, resisting the established sound she’d found on ‘Let Her Burn’. She explains: “There’s always a fear you’re going to create the same thing - had I already found it? Was this the world I [would] always live in? - but I took things to the next level. It was important for me to push the limit as far as I [could].”
Prioritising cohesion and a dedication to dance music above all else, the resulting record is massive: a complete immersion into the boldness of the hyperpop and EDM that shaped her adulthood, this gargantuan no-skips mixtape jumps between drum’n’bass melodrama (‘Tears In My Pocket’), underbelly rave (‘Do You Ever Think About Me?’) and sickly sweet hyperpop (‘Sugar Water Cyanide’), standing as a testament to Black’s gutsy approach to reinvention and her capabilities as a curator of dance music.
“Pop music and DJing are so intertwined, but also feel completely different to me. Within my pop world, everything is carefully planned to the second, whereas DJing has been an outlet where I get to be the most accurate version of myself that I am in everyday life,” says Rebecca. “I treat DJing as if I’m going out; I’m just playing music. It’s working off the cuff and being able to move and make changes at any moment. She continues: “It’s allowed me to learn a lot about flexibility, and how flexibility in any kind of performance can allow you to move on your toes and work quickly and problem solve, and I’d always had a fear of that before. It’s one of the most subjective ways of crafting music or a sense of taste.”
“Once you become desirable at [a high] level, the amount of time and attention and energy you have doesn’t double, but everyone’s needs and desires for you do.”
For Black, whose old shame around her teenage years used to hold her back, letting go was integral to the narrative of ‘SALVATION’. A case in point is its title track - a bratty pop anthem that explores unapologetic independence, and of which she says: “I learned the importance of freedom in my own expectations of myself. I embrace aspects of myself like being young and messy and not always perfect. Those classic tropes run free.”
Later, ‘American Doll’ is the first time she breaks the fourth wall to address the manipulation, control and consumption of women in the spotlight. Over a thumping bass, her autotuned vocals spit: “It’s safe to swallow me / Take my autonomy […] Did you like me better then? / Do you wanna hate me now?” “It’s something I’d always wanted to write about, but I had to have a little bit of hindsight to my experiences over the past few years to do it,” Rebecca explains.
“It’s not a story that hasn’t already been told by other artists. Being a young person, a young woman, a child in the industry, you’re told from day one that people know better than you and can make better choices than you will for yourself, and that held me back for a while; being around people who didn’t know how to work with women.” She continues: “I’d worked with people who were always unsatisfied with the person I was, no matter how I shifted and changed myself and how hard I worked to put myself in a certain mould. Sometimes that was literally the shape of my body. I’m lucky to have less of that experience now in my personal life, but I think it’s a story that could never be told enough.”
Given she’s already had more than her fair share of hardship and tumult in the spotlight, Black is aware of the “double-edged sword” nature of pop stardom. “Within this pop renaissance we’re having, all the girls are not having easy experiences; they’re not easy jobs. Once you become desirable at that level, the amount of time and attention and energy you have doesn’t double, but everyone’s needs and desires for you do. I don’t doubt that they’re having the highest of highs and lowest of lows.”
Now that dance records are well and truly part of the zeitgeist, Rebecca admits there is an element of trepidation at the thought of occupying a prominent place in the public consciousness once again - but it’s tempered by a firm faith in her years-long journey towards resilience and resolve. Within the strangeness and toxicity of pop culture’s online spaces - where “everyone’s on the same journey” to maintain mental wellbeing - boundaries have become essential to her survival. “I watch it like an older sister. I watch it as someone within the industry and as someone who has a lot of friends going through similar experiences. [Now], I’m really comfortable within the boundaries that I have with the internet and especially in what I do, what I share, and what I feel I owe people [as an artist], versus what I don’t.”
The unpredictability of Rebecca Black’s growing discography is enough to leave not only her fans on the edge of their seats, but the singer herself too. So, what does the future hold? “I’m going to live in ‘SALVATION’ for a minute, and explore that universe,” she smiles. “I’m excited to show people all the different ways in which this project lives, whether that’s on tour, on bigger stages, or continuing the visual story. As for what’s next, I’m excited to find out myself.”
‘SALVATION’ is out on 27th February.
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