Interview “I want to do everything!” - Sigrid looks forward to her debut album
Tipped by basically everyone on the planet as one of 2018’s most exciting breakthrough stars, Sigrid’s striding into 2019 with a debut that should justify all the hype.
“It’s weird with a debut album, because it’s like: duh duh duhhhh! The debut album!” begins Sigrid, eyes widening for dramatic effect as she sits cross-legged, dissecting the road to her first forthcoming full length. “And of course I feel that too, but I don’t want to put too much pressure on myself because this is only the first of many and that’s exciting.”
Considering the now-22-year-old spent this time last year being plastered at the top end of every hype list going, capping it all off with a win of the BBC’s hugely spotlit Sound of 2018 poll, Sigrid seems remarkably chill about the whole business of following it up. With the music world’s eyes on her, the young Norwegian appears to have adapted to life in the limelight with ease. “When I was in the UK for the March tour [last year], I really noticed that things were different. There were a lot of people waiting outside the venue, and then on the November tour it felt like basically everyone from the show was waiting around,” she remembers. “Of course I was a bit scared about how much my life would change, but really I’m completely fine…”
Heading into the release of forthcoming debut ‘Sucker Punch’, Sigrid’s got good reason to be feeling pretty assured. Full of emotional, nuanced bangers and whittled down from around 80 demos taken from over the last five years, it’s an album that benefits from being given perhaps more time to come together than the pop buzz machine normally allows. “The songs that didn’t make it were the ones that felt too safe, and the ones that made it are the ones that are personal and have something special – at least to me,” she says.
"I want people to go on an emotional rollercoaster. I want them to feel everything."
"I really want people to go on an emotional rollercoaster; I want them to feel everything. I want them to reflect on their own lives when they're listening to it and I hope they can recognise themselves in it. I don't write a diary, but this [album] is kind of the diary." She pauses. "That's a bit weird sharing your diary with everyone..."
Possibly yes, but in opening the book Sigrid's started to concoct a wide-eyed world that's hard to resist. 'Sucker Punch', as she says, is just the first chapter. "It's all consuming; I don't do anything else than music. OK yeah, I do laundry but apart from that it's mostly music," she laughs. "But I'm so hungry and so ambitious and I feel so lucky. I want to do everything!"
'Sucker Punch' is out 8th March via Island.
Records, etc at
Sigrid - The Hype (Vinyl 10 - red)
Sigrid - How To Let Go (Vinyl LP - black)
Sigrid - How To Let Go (Vinyl LP - blue)
As featured in the February 2019 issue of DIY, out now.
Read More
From Arlo Parks to Fontaines DC: Looking back at ESNS Exchange over the past twenty years
As ESNS's talent exchange programme celebrates its twentieth anniversary, our third feature runs through some of the success stories from 2017 to the present day.
30th November 2023, 4:00pm
Sigrid calls the recent cuts to BBC Introducing “a disgrace”
The comments came as part of the first episode of DIY's new podcast Before They Knew Better.
10th October 2023, 9:00am
Sigrid announces new EP ‘The Hype’
She’s currently on an intimate tour of her native Norway.
6th October 2023, 12:24pm
Tracks: Olivia Rodrigo, Fred Again.., English Teacher and more
It’s Friday, it’s 6pm, it’s… top of the… list of this week’s new releases.
11th August 2023, 6:00pm
With Bob Vylan, St Vincent, girl in red, Lizzy McAlpine and more.