Adele successfully tackles ticket touts with UK tour sales

Adele has been successfully locking out touts from purchasing tickets for her 36-date ’25’ tour, which takes place next year.

Around 18,000 touts have been phased out of the process, according to Adele’s management, speaking to Music Business Worldwide.

Adele’s manager, Jonathan Dickens, admits “you cannot stop [ticket touts] completely.”

“This is a show for fans who’ve waited years for Adele to perform. Everyone working on it just wants the best outcome for those fans,” he added.

Songkick handled all ticket sales, and the site released the following statement: “Songkick provided the opportunity to allow fans to register, and to use its proprietary technology to identify touts, reduce their ability to purchase tickets when advance sales commenced on 1 December and to cancel as many tickets appearing on secondary ticketing sites as possible.”

Adele’s ’25’ has most likely sold 100 copies in the time it took for you to read this piece.